Mammoth: Play Big

We relaunched Southern California's largest ski resort with a new campaign and a new tagline, "Play Big." Then we used scale to the story.

Copy: Over 3500 acres of terrain. Mammoth. Play Big.
Copy: Over 400 inches of annual snowfall. Mammoth. Play Big.
Copy: Over 3100 feet of vertical rise. Play Big.
TV: Announcing flight service.
Radio: 2010 Mercury Finalist
Digital: A banner ad announcing slopes opening.
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