Copy: Over 3500 acres of terrain. Mammoth. Play Big.
Copy: Over 400 inches of annual snowfall. Mammoth. Play Big.
Copy: Over 3100 feet of vertical rise. Play Big.
Digital: A banner ad announcing slopes opening.
Mammoth: Play Big
We relaunched Southern California's largest ski resort with a new campaign and a new tagline, "Play Big." Then we used scale to the story. It was featured in the CA annual, The One Show and the Radio Mercury Awards.