LA Gear: Shoestring Theatre

With interactive banners and a microsite people were able to interact with a stale brand in a whole new way.

This is a screen capture video of the LA Gear microsite. Viewers select a genre. Then the shoestrings perform.
Romance: The strings get it on. Then one of them gets pregnant.
Action: The strings fight like ninjas. Until one of them loses its head.
Drama: One of the laces flatlines. Leaving the other in tears.
Horror: One of the strings is abducted by aliens and gets probed. The other finds this rather amusing.
Video: The two strings engage in a classic game of Pong.
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