In this 2013 Super Bowl commercial, we finally discover the answer to the age-old question, "Where do babies come from?" The commercial ranked #6 on the USA Admeter, #2 on the CBS Super Bowl Commercial Poll and #5 on the Hulu Ad Zone. In the first week, it picked up 6 MM hits on YouTube.
This was supported digitally with banner ads, page takeovers on MSN.com and YouTube, ads on Facebook News Feeds with Moontoast, and daily tweets. All those efforts drove users toward a custom YouTube Sorento page where they could view the commercial, learn more about the vehicle and download wallpapers.
We also created newspaper ads and sent 6' POS to all the dealerships.