To launch the Kia EV9, we connected with consumers on an emotional level during the 2024 Super Bowl. With the positioning, “Electric like you’ve never seen” we demonstrated how an electric vehicle can power connection.
We built on the momentum of the campaign with a deep TikTok Integration. In TikTok duet, users baked, painted and even performed stupid pet tricks, alongside the grandpa from the commercial, who reacted to every performance by tearing up and rewarding them with a Perfect 10. In addition, we turned smartphones into snow globes. The campaign generated more search than any other auto brand.