To launch the Kia EV6 at the 2022 Super Bowl we created a new icon: Robo Dog. A lonely robotic dog sitting in a retail prison just hoping to find his forever home. The commercial kicked off an extensive campaign, that also included a QR Code-based "Robo Dogmented Reality" experience that enabled users to engage deeper and, through a partnership with the Petfinder Foundation, help real shelter dogs find their forever homes.
