Jack In The Box: Hungry Buddies

Every year, 83 million people eat at fast food restaurants alone. With that in mind, we created a mobile campaign that enables visitors to choose a hungry buddy. Will you choose the crazy ex-girlfriend who requires a restraing order? The muscle head who won’t stop flexing? Or the awkward childhood friend who misses your old sleepovers? Then for the duration of your meal, you’ll enjoy a single take of that virtual buddy sitting across from you. With an average engagement time of 4 minutes, you may never eat alone again.

Back to Top