Jollibee became part of the 2024 Super Bowl conversation, without paying for airtime. We created a game-changing innovation that would improve the game of football as we know it. There were more than 1400 dropped passes in the NFL this season. So we created the first football every designed with a deep fried texture. Engineered for optimal grip and minimal slip. With less fumbles, Jollibee could be bring joy to players and fans everywhere.
In addition to reaching out to Wilson, the official supplier of the NFL, we created reactive real time Super Bowl posts, each time a ball was dropped. It could be the drumstickiest idea in football history.
